Reasons to invest in Analytics

Gartner predicts that by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. If this proves to be true, you’ll definitely need to invest in Analytics to make sure you get some type of feedback of how your visitors are interacting with your brand. How else will you create a memorable experience that will make your customers come back to your website?     Sign up to receive updates about new posts!

WordPress functions.php tricks: Disable image compression

WordPress automatically compresses JPEG images at 90% quality. In this article, I will show you how to increase or decrease WordPress JPEG image compression. All you need to do is paste the following code in your theme’s functions.php file or your site-specific plugin. Setting it to 100 would mean that WordPress would compress the image at its highest quality. For most users, this is not an issue. Heck, we never noticed it on our site. But if you are a photographer, then this is noticeable (we suppose). There are definitely performance benefits to leaving the compression quality as is. If...