Panagiotis Tzamtzis
Digital analytics consultant - Web developer

Panagiotis (pronounced Panayotis) is a passionate G(r)eek with experience in digital analytics projects and website implementation. Fan of clear and effective processes, automation of tasks and problem-solving technical hacks. Hands-on experience with projects ranging from small to enterprise-level companies, starting from the communication with the customers and ending with the transformation of business requirements to the final deliverable.



2014 - Present

Analytics implementation consultant
  • Technical lead for web analytics projects with millions of daily page views
  • With a long experience in data analysis and technical understanding is acting as an analytics translator
  • Account management for enterprise level clients with mutli-regional presence
  • Managing a team of 4+ technical analysts
  • Hands-on experience with multiple tag management platforms (Ensighten, Google Tag Manager, UberTags, Tealium, Adobe DTM)
  • Setup, monitoring and configuration of A/B and multivariate tests (Adobe target, Optimizely)
  • Experience in setting up custom integrations of marketing and web analytics platforms
  • In-depth knowledge of enterprise level digital analytics platforms (Adobe marketing cloud, Google analytics 360 suite)

2009 - 2016

Founder - Application/Web Developer
  • Development and maintenance of small/medium websites and web server maintenace (PHP, MySQL, WordPress)
  • Development of custom web applications
  • eCommerce website development (Magento, Woocommerce)
  • eLearning platform and content development for online Microsoft Office and LibreOffice courses (Moodle)
  • Consulting services on SEO and web analytics

2008 - 2014

Technical analyst - Software & Web developer
  • Implementation and design of an information system for automatic data blending from multiple data sources (Access & VBA)
  • Dashboard creation and report creation automation for analytics projects with +700K daily page views using (Excel and VBA & PHP)
  • Web analytics implementation and maintenance for web sites targeting multiple countries (Adobe Analytics, UberTags)
  • Deployment of marketing (15+ types) and functional (chat, survey etc,) tags
  • Responsible for QA of analytics implementations for websites across multiple countries
  • Website development (PHP, MySQL, WordPress)
  • Network administrator assistant for a corporate network of 30+ workstations
  • Administration, maintenance and user support for 50+ workstations
  • Developed and setup the web server for a self-hosted online CV submission application
  • Developed web forms for online application submissions
  • Corporate (Joomla) website management

2003 - 2005

IT Coordinator
  • Network administrator assistant for a corporate network of 150+ workstations
  • Administration, maintenance and user support assistant for 80+ workstations
  • Lead software and DB developer of a commercial project and time management application (Euro-project) built with Access/SQL server and VBA. The application was used on a daily basis by more than 30 users
  • Application development with PHP & MySQL and Access/VBA

February 2014

Ensighten Certified Professional Manage - Implementation
Ensighten License #37

March 2013

Adobe SiteCatalyst Processing Rules
Adobe License #255985962

July 2010 - July 2019

Google Analytics Individual Qualification (GAIQ)
Google License #00323298 & #18051301

November 2018 - November 2020

Google certified Professional Data Engineer
Google Cloud - Certification ID: rMSsRQ

Google cloud Professional data engineer


Jun 2017 - Present

Digital analytics meetup, Thessaloniki
Organizer, Host, Speaker

A community in Thessaloniki for anyone interested in digital analytics. We hold discussions on data collection, data analysis and interpretation from electronic devices and the web. The aim of our meetings is to hold discussions on how to improve existing technologies, but also to try to solve the problems we face with those who deal with this subject.

Meetup website


2009 - 2011

Aristoteleion Panepistimion Thessalonikis
Msc, Information systems

During his master’s degree he developed his management and critical thinking skills, about wider issues outside narrow technology boundaries. By studying research papers and reviewing real life business problems and processes, he acquired better understanding on how to better use technology to achieve business objectives.

On the final year of his studies he started research on how to optimize online advertising by examining online trends and cost.

2002 - 2008

University of Macedonia
Bachelor, Applied Informatics

After attending a large number technical classes (about 70% of attended courses) and completing several software development tasks he acquired skills on:

  • visual application development
  • web development
  • network administration
  • database administration
  • project management and economics

The rest of the courses he attended were focused on economics, statistical analysis and accounting legislation.

1997 - 2002

Deutsche Schule Thessaloniki (DST - German School of Thessaloniki)
High School

His high school studies were completed in a multicultural environment with faculty and students from multiple countries. He attended all science courses (i.e. Mathematics, Chemistry, Physics, Biology) in German and the rest of the courses in Greek. He also attended additional German courses as part of the school’s programme.



Online advertising optimization techniques, using semantic, cost and time criteria
Aristotle University of Thessaloniki

This work was an attempt to automate tracking of terms and phrases that can be used as keywords in online advertising campaigns. The goal is to optimize the investment of a specific budget that will be used in paid search advertising. In this thesis he implemented a technique that can provide insight into decision making on the strategy to be followed by an advertiser, when planning online marketing campaigns. The ultimate goal is to automate the process to the fullest extent. For this purpose he used multiple sources of data on the movement of Internet users and the tendency of their searches around issues, related to the sites being considered. The combined knowledge of these sources can be a useful tool for the extraction of results, since it offers rapid analysis of data, which under real conditions is not feasible to do, without the use of automated methods. The data used to evaluate the conditions which will be proposed by the system, are based on the analysis of the search volume over time to identify the conditions which of upward search trends. The cost of using them in campaigns is also taken into account in order to propose conditions that will increase the efficiency of the initial capital. While ensuring the relevance of the terms used techniques that extract keywords from log files of site traffic coming from site monitoring services (e.g. Google analytics) and the analysis of this page.
See publicationFull text


Location Based Services For Mobile Commerce Applications
ICE-B Conference (Barcelona, Spain)

Mobile setting considerations provide valuable issues regarding flexible mobile applications. In this paper, we indicated the advantages of an m-commerce application capable to provide users with useful information (e.g. historical buildings, shops, hotels) according to their location. First, the application creates a basic profile of the current user (type of information the user is mainly interested in). Then, in addition with the location awareness of the user’s position the application provides only useful information according to the user’s whereabouts. When the user is alerted that he is in close proximity of one place that he is interested in, he has the option to access more info about it (streaming video or photo and text). The application is implemented using the Java Micro Edition (Java ME) platform and is mainly making use of the Location API, which provides information about the device’s present physical location and orientation. The customized information is stored online and is accessed only when user needs it.
ICE-B 2007 – Proceedings of the International Conference on e-Business, Barcelona, Spain, July 28-31, 2007, ICE-B is part of ICETE – The International Joint Conference on e-Business and Telecommunications
See publicationFull text

Life philosophy

Any fool can make something complicated. It takes a genius to make it simple.

Most proud of

Helping baresquare grow
from a 2-person team, to 20+ team members, since I joined the company
Early career in technology
as I was able to provide professional services while I was still doing my bachelor's degree
My work performance
which helped baresquare grow a major client's regional contract, to a global one
My attention to detail
which helped me lead technical implementations for global web analytics projects with millions of daily page views

Passionate about

Open source / expandable software solutions
Using data in clever ways to optimize UX and provide personalized journeys
Combining data from multiple sources to increase value
Automation of data monitoring and analysis

Experience with

Web analytics applications
Adobe Analytics (previously Omniture), Google Analytics 360, AT Internet
Tag management systems
Ensighten manage, Adobe DTM, Google tag manager, UberTags, Tealium, Qubit OpenTag
Adobe Audience Manager, Rocket Fuel, AOL Advertising, Turn, CleverData. Krux/Salesforce
A/B testing & Personalization
Adobe Target, Google Optimize, Optimizely
Marketing pixels
Facebook, Twitter, Floodlight, Criteo, AdLens, AdWords, SaleCycle, Affiliate Window, Atlas, AdRiver, Crazy egg, Amazon ads, Sizmek, Google conversion
Functional web applications
LivePerson, BazaarVoice, Queue it, Evidon, Pulse Insights, Qualtrics, Foresee, SessionCam, 15Gifts, maru/edr surveys
Technical SEO, Rich data structures, Content SEO

Conference speaker

Digital analytics meetup
SKG goes to MeasureCamp London
Digital analytics meetup, Thessaloniki - March 2018
IELKA’s conference
Digital Analytics: How In-Store Analytics Align With Online
IELKA’s 6th conference on “Business & Web Analytics for modern FMCGs”, Athens October 2017
Digital analytics meetup
Web tracking project planning
Digital analytics meetup, Thessaloniki - September 2017
Digital analytics meetup
In-store analytics
Digital analytics meetup, Thessaloniki - June 2017
Google Tag Manager: Making your website more powerful and agile
TechSaloniki recruiting event, Thessaloniki May 2017
TEDx UniversityOfIoannina
A web full of data (Tzamtzis, Gkesoulis)
TEDx University of Ioannina, Ioannina Apr 2017