Resume

 
Panagiotis Tzamtzis
Head of Data Operations @ Baresquare
+30 6947 322 007
Thessaloniki, Greece
Languages
Greek

Native speaker

English

Fluent speaker

German

Good understanding

Most proud of
Helping baresquare grow

from a 2-person team, to 40+ team members, since I joined the company

Early career in technology

as I was able to provide professional services while I was still doing my bachelor's degree

My work performance

which helped baresquare grow a major client's regional contract, to a global one

My attention to detail

which helped me lead technical implementations for global web analytics projects with millions of daily page views


Passionate about

Open source / expandable software solutions

Using data in clever ways to power insight generation

Combining data from multiple sources to increase value

Automation for data monitoring and analysis using AI

Experience with
Software engineering

TypeScript, JavaScript, Python, PHP, C#, Java

Web analytics applications

Adobe Analytics (previously Omniture), Google Analytics 360, AT Internet

Cloud services

Google cloud platform (Certified data engineer), Amazon Web Services (AWS), Azure cloud

Data engineering

Apache Airflow, Cloud Composer, Apache Beam, SQL, BigQuery

Tag management systems

Ensighten manage, Adobe DTM, Google tag manager, UberTags, Tealium, Qubit OpenTag

DMPs

Adobe Audience Manager, Rocket Fuel, AOL Advertising, Turn, CleverData. Krux/Salesforce

A/B testing, Personalization

Adobe Target, Google Optimize, Optimizely

Marketing pixels

Facebook, Twitter, Floodlight, Criteo, AdLens, AdWords, SaleCycle, Affiliate Window, Atlas, AdRiver, Crazy egg, Amazon ads, Sizmek, Google conversion

Functional web applications

LivePerson, BazaarVoice, Queue it, Evidon, Pulse Insights, Qualtrics, Foresee, SessionCam, 15Gifts, maru/edr surveys

SEO

Technical SEO, Rich data structures, Content SEO

CMS

WordPress, Magento

Conference speaker
Google DevFest Hellas 2020
Digital analytics meetup

How to start A/B testing and not regret it

Digital analytics meetup, Thessaloniki - Dec 2019

Digital analytics meetup

Web analytics & data privacy

Digital analytics meetup, Thessaloniki - Nov 2019

Digital analytics meetup

CI/CD of online experiences using digital analytics

Digital analytics meetup, Thessaloniki - June 2019

Digital analytics meetup

SKG goes to MeasureCamp London

Digital analytics meetup, Thessaloniki - March 2018

IELKA’s conference

Digital Analytics: How In-Store Analytics Align With Online

IELKA’s 6th conference on “Business & Web Analytics for modern FMCGs”, Athens October 2017

Digital analytics meetup

Web tracking project planning

Digital analytics meetup, Thessaloniki - September 2017

Digital analytics meetup

In-store analytics

Digital analytics meetup, Thessaloniki - June 2017

TechSaloniki

Google Tag Manager: Making your website more powerful and agile

TechSaloniki recruiting event, Thessaloniki May 2017

TEDx University Of Ioannina

A web full of data (Tzamtzis, Gkesoulis)

TEDx University of Ioannina, Ioannina Apr 2017

As a seasoned technology leader with over 15 years of experience in driving digital innovation, I specialize in transformative tech strategies and leading high-performing teams. My journey has led me to significant contributions in digital analytics for global brands and automations for enterprise-level SAAS products. I'm deeply skilled in cloud project architecture, digital marketing consulting, project management, data engineering, and data analysis. My track record showcases delivering complex projects that bolster business growth and technological advancement.

In my leadership roles, I've fostered a culture of innovation and collaboration, mentoring tech professionals and guiding teams towards operational excellence. Recognized for translating complex technical concepts into actionable strategies, I advocate for continuous learning and improvement.

Always seeking challenging projects, I'm eager to lead in technology's vanguard, enhancing user experience, observability, and features in SAAS products or service-based projects. Let's connect to explore the transformative impact of technology on processes and spearhead the next wave of digital innovation together.

Experience
Head of Data Operations
Baresquare2018 - Today
  • Standardized Scalable Automation for Analytics Projects – Designed and implemented a robust tech stack using Google Cloud and Apache Airflow, reducing maintenance effort by 50% and enabling broader team participation in product development.
  • AI-Powered Affiliate Link Monitoring – Built an automated AI system that scans ~80K URLs/month, preventing lost revenue from broken affiliate links.
  • AI Response Evaluation & Quality Monitoring – Led the development of an AI evaluation framework to assess response quality, optimize costs, and ensure responsible AI adoption across teams.
  • Faster Legal Compliance Framework for Scalable Audits – Developed a compliance review process and materials, that reduced legal audit completion time to under one man-day while improving reliability and scalability.
  • Accelerated Client Onboarding via iPaaS Integration – Designed and led engineering efforts to integrate an external iPaaS solution, reducing onboarding time from 10 days to 1 hour and significantly improving scalability.
  • Led and Mentored Data Engineering Teams – Managed and coached cross-functional teams, driving best practices in data engineering, automation, and analytics.
  • Consulted on Data Engineering & Automation Projects – Provided expertise in designing scalable data solutions, optimizing workflows, and improving operational efficiency.
  • Architected and Implemented Enterprise Data Pipelines – Developed advanced ETL pipelines using Python, Airflow, and BigQuery, enabling seamless data integration for multi-regional clients.
Founder, Facilitator, Speaker
Digital Analytics Meetup2017 - Today
  • Community leader of 1800+ data professionals
  • Organizer of 25 free public meetups with average attendance of 100+ data professionals
Baresquare
Analytics implementation consultant2014 - 2018
  • Led Web Analytics Implementations for Global Enterprises – Managed the technical execution of large-scale analytics projects for multinational clients, ensuring accurate data collection and insights.
  • Managed and Mentored High-Performing Data Teams – Led a team of 4+ technical analysts, fostering expertise in data analytics and scalable solutions.
  • Architected Custom Marketing & Web Analytics Integrations – Designed seamless data connections between analytics and marketing platforms, optimizing insights for sites with 700K+ daily page views.
  • Implemented Advanced Data Collection Strategies – Deployed sophisticated tracking solutions across multiple tag management platforms to enhance data accuracy and usability.
  • Built Scalable Data Pipelines for Business Intelligence – Engineered robust ETL workflows to transform digital data into actionable insights for strategic decision-making.
TechJam
Founder - Application/Web Developer2009 - 2016

Development and maintenance of small/medium websites and web server maintenace (PHP, MySQL, WordPress) Development of custom web applications eCommerce website development (Magento, Woocommerce) eLearning platform and content development for online Microsoft Office and LibreOffice courses (Moodle) Consulting services on SEO and web analytics

Baresquare
Technical analyst - Software & Web developer2008 - 2014
  • Designed and Implemented Automated Data Blending Systems – Developed an information system using Access and VBA to streamline data integration and automation.
  • Automated Dashboards and Reporting for High-Traffic Analytics – Built scalable reporting solutions (Excel, VBA, PHP) to process and visualize data for sites with 700K+ daily page views.
  • Led Web Analytics Implementations for Global Websites – Deployed and maintained Adobe Analytics solutions for websites targeting multiple countries.
  • Managed Deployment & Maintenance of Marketing and Functional Tags – Oversaw implementation of 15+ types of marketing tags, chat, and survey tools to optimize digital tracking.
  • Conducted QA for Global Analytics Implementations – Ensured data accuracy and reliability through rigorous testing of analytics setups across enterprise websites.
InfoTrust Insurance Brokers S.A.
IT Engineer2007

Network administrator assistant for a corporate network of 30+ workstations Administration, maintenance and user support for 50+ workstations Developed and setup the web server for a self-hosted online CV submission application Developed web forms for online application submissions Corporate (Joomla) website management

Euroconsultants S.A.
IT Coordinator2003 - 2005

Network administrator assistant for a corporate network of 150+ workstations Administration, maintenance and user support assistant for 80+ workstations Lead software and DB developer of a commercial project and time management application (Euro-project) built with Access/SQL server and VBA. The application was used on a daily basis by more than 30 users Application development with PHP & MySQL and Access/VBA

Certifications
DAG Authoring for Apache Airflow
Astromomer2021
Apache Airflow Fundamentals
Astromomer2021
Professional Data Engineer
Google Cloud2018
Ensighten License #37
Ensighten Certified Professional Manage - ImplementationFebruary 2014

Ensighten Certified Professionals Directory

Adobe License #255985962
Adobe SiteCatalyst Processing RulesMarch 2013
Google License #00323298
Google Analytics Individual Qualification (GAIQ)July 2010
Education
Msc, Information systems
Aristoteleion Panepistimion Thessalonikis2009 - 2011

During his master's degree he developed his management and critical thinking skills, about wider issues outside narrow technology boundaries. By studying research papers and reviewing real life business problems and processes, he acquired better understanding on how to better use technology to achieve business objectives. On the final year of his studies he started research on how to optimize online advertising by examining online trends and cost.

Bachelor, Applied Informatics
University of Macedonia2002 - 2008

After attending a large number technical classes (about 70% of attended courses) and completing several software development tasks he acquired skills on: visual application development web development network administration database administration project management and economics The rest of the courses he attended were focused on economics, statistical analysis and accounting legislation.

High School
Deutsche Schule Thessaloniki (DST - German School of Thessaloniki)1997 - 2002

His high school studies were completed in a multicultural environment with faculty and students from multiple countries. He attended all science courses (i.e. Mathematics, Chemistry, Physics, Biology) in German and the rest of the courses in Greek. He also attended additional German courses as part of the school's programme.

Publications
Aristotle University of Thessaloniki
Online advertising optimization techniques, using semantic, cost and time criteria2011

This work was an attempt to automate tracking of terms and phrases that can be used as keywords in online advertising campaigns. The goal is to optimize the investment of a specific budget that will be used in paid search advertising. In this thesis he implemented a technique that can provide insight into decision making on the strategy to be followed by an advertiser, when planning online marketing campaigns. The ultimate goal is to automate the process to the fullest extent. For this purpose he used multiple sources of data on the movement of Internet users and the tendency of their searches around issues, related to the sites being considered. The combined knowledge of these sources can be a useful tool for the extraction of results, since it offers rapid analysis of data, which under real conditions is not feasible to do, without the use of automated methods. The data used to evaluate the conditions which will be proposed by the system, are based on the analysis of the search volume over time to identify the conditions which of upward search trends. The cost of using them in campaigns is also taken into account in order to propose conditions that will increase the efficiency of the initial capital. While ensuring the relevance of the terms used techniques that extract keywords from log files of site traffic coming from site monitoring services (e.g. Google analytics) and the analysis of this page. See publicationFull text

ICE-B Conference (Barcelona, Spain)
Location Based Services For Mobile Commerce Applications2007

Mobile setting considerations provide valuable issues regarding flexible mobile applications. In this paper, we indicated the advantages of an m-commerce application capable to provide users with useful information (e.g. historical buildings, shops, hotels) according to their location. First, the application creates a basic profile of the current user (type of information the user is mainly interested in). Then, in addition with the location awareness of the user’s position the application provides only useful information according to the user’s whereabouts. When the user is alerted that he is in close proximity of one place that he is interested in, he has the option to access more info about it (streaming video or photo and text). The application is implemented using the Java Micro Edition (Java ME) platform and is mainly making use of the Location API, which provides information about the device's present physical location and orientation. The customized information is stored online and is accessed only when user needs it. ICE-B 2007 - Proceedings of the International Conference on e-Business, Barcelona, Spain, July 28-31, 2007, ICE-B is part of ICETE - The International Joint Conference on e-Business and Telecommunications See publicationFull text