Panagiotis Tzamtzis - Digital analytics consultant & Web developer

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Preparing for the Google Cloud Professional Data Engineer certification

What is the Google Cloud Data Engineer certification? According to Google, a Google Cloud Certified – Professional Data Engineer enables data-driven decision making by collecting, transforming, and visualizing data. The Data Engineer designs, builds, maintains, and troubleshoots data processing systems with a particular emphasis on the security, reliability, fault-tolerance, scalability, fidelity, and efficiency of such systems. The Data Engineer also analyzes data to gain insight into business outcomes, builds statistical models to support decision-making, and creates machine learning models to automate and simplify key business processes. A Google Cloud Certified – Professional Data Engineer has demonstrated in Google’s assessment their ability...

Analytics roles in a data-driven organization

Every mature organization with a digital presence needs to have the right people to be able to support certain tasks with the appropriate analytics roles and complete digital transformation projects successfully. These projects are an absolute necessity if they want to have a data-driven culture in the organization. But which are the roles needed? Analytics is getting more complicated each day, especially in the past few years with the wider adoption of machine learning and artificial intelligence techniques. Talent is hard to find and skills are harder to group under specific job roles/titles. It is important for every organization to...

Fixing Google analytics notifications

Fixing GA notifications: Duplicate Campaign Parameters

When using Google analytics you probably have seen a bell icon on the top right corner with a number inside a bubble. This is a list of notifications generated by Google’s machine learning algorithms. Clicking this bubble  will show you a list of potential issues, affecting your data collection and reports. If you are running a lot of online campaigns you’ve definitely seen this warning: Duplicate Campaign Parameters. Why do you see “Duplicate campaign parameters” notifications? This notification appears when Google detects multiple campaign parameters (utm_source, utm_term etc.) using exactly the same value but different case. Since Google Analytics is case...

GDPR fun

For those who had enough of GDPR tutorials and feel they have reached a good level of compliance, it's time to enjoy the fun part now. I've listed under this post the funniest material I could find online, inspired by GDPR.

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5+1 must-listen digital analytics podcasts

Digital analytics podcasts are great, when you get too tired to stare at your PC’s screen. When I am in this mood and can’t go through all of the great articles around digital analytics in this list, I try to stay up-to-date by listening to podcasts. This list contains digital analytics podcast shows, with frequent episodes that are really worth your time. I am sure that after listening a couple of episodes, you’ll feel your mood and creativity rising again. Let me know in the comments if you think I missed any digital analytics podcasts you found useful. Digital Analytics Power...

Web analytics GDPR compliance steps

These days everyone is talking about GDPR. The sure thing is it brings a lot of changes, for every organization processing personal data. It will also have a tremendous impact on web analytics. The market is still evolving. It’s still not clear which steps a web analytics data controller and / or data processor will need to take, to ensure compliance with the new regulation and still gather meaningful data. Web analytics GDPR compliance, needs changes both from the organization’s staff and also from every service used by the organization and  acting as a data processor. In my last article...

Are data analysts doing any data analysis?

Data analysts: How do they spend their day?

Data analysts and data scientists are the most popular jobs for the past couple of years, but how do they spend their time? How much of their time is actually spent on crunching numbers and looking for useful business insights? Most of the times data is really dirty and the burden of sanitizing a data-set usually falls on the one who is going to analyse it, the data analyst. The digital analytics association and TMM completed a research and published the results, showing that data housekeeping, rather than analysis, is consuming analysts’ time, and in particular, data-driven organizations are facing...

What’s next in digital marketing personalization?

Customizing websites to each visitor can completely alter an online experience. For my Greek readers you can take a look at my TedX talk, for more info on the importance of a personalized experience.  That’s why digital marketing personalization is a hot topic for the past few years. Personalization these days is not just being able to send an email with the recipients name on top. As a visitor, I want to feel that the website and its administrators know me and everything is customized to my needs, starting from the content and all the communications (e.g. email campaigns, marketing channel...