Discover how to leverage Large Language Models (LLMs) within BigQuery ML to create an intelligent search query clustering solution. This step-by-step guide explores an alternative to traditional K-means clustering, offering greater configurability through customizable LLM prompts. While this approach provides flexibility in handling text-based clustering, we'll examine both its advantages and limitations—from prompt customization benefits to processing speed considerations. Perfect for data engineers and analysts looking to experiment with LLM-powered clustering in their BigQuery workflows.