Best digital metrics for 15 different types of companies by Avinash

An amazing article from the great Avinash Kaushik describing which digital metrics you can use depending on the size and the nature of your business. When you start working with digital analytics it’s very difficult to understand what’s the best way to move forward and what matters most for your business. This article is a great introduction. After spending some time with these suggestions you can customize the reports according to your needs.

Bonus: Avinash has also created this great set of custom segments, reports and dashboards that you can import in your Google analytics account.