Dark social gift ideas for 80% of Christmas shoppers

It seems like dark social is still a pretty dark topic. A research from RadiumOne found that 8 out of 10 consumers share during Christmas, via dark social channels (like instant messaging apps and email) gift ideas.

Dark social is a crucial signal of purchasing intent. RadiumOne suggests that out of the 50% of people who shared technology gift ideas and 33% who shared fashion gifts via dark social, one half and one third of people respectively went on to actually make purchases in these categories.

Looking for a way to minimize the impact on your web analytics implementation? Check out my technical article on how to implement workarounds, which help you track dark social channels.

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Panagiotis (pronounced Panayotis) is a passionate G(r)eek with experience in digital analytics projects and website implementation. Fan of clear and effective processes, automation of tasks and problem-solving technical hacks. Hands-on experience with projects ranging from small to enterprise-level companies, starting from the communication with the customers and ending with the transformation of business requirements to the final deliverable.