When capturing PII data (Personally identifiable information) in GA or Adobe analytics, you need to make sure that the values captured are encrypted/hashed to respect the rules of these platforms. Otherwise you might have your account deactivated without any prior notice! A very common hashing algorithm is MD5. It produces a 128-bit hash value and it’s a one-way hashing algorithm, meaning that you cannot convert the hashed value back to the original one. (Keep in mind that MD5 hashes are only secure when using a unique input value, to prevent reverse lookup attacks e.g. using https://md5.gromweb.com/ ) To be able...