Dark social traffic is still an issue that impacts traffic data collection on a daily basis for all web analytics tools (even Google analytics). If you see a high percentage of direct traffic (especially for pages with long URLs, which are difficult to type), you should spend some time to go through this article.
Passionate G(r)eek with experience in digital analytics projects and website implementation. Fan of clear and effective processes, automation of tasks and problem-solving technical hacks. Hands-on experience with projects ranging from small to enterprise-level companies, starting from the communication with the customers and ending with the transformation of business requirements to the final deliverable.
