On October 3rd, I held at talk IELKA's 6th conference on "Business & Web Analytics for modern FMCGs". My talk was around combining online and offline data sets to bring more value to your data.
Tag: in-store analytics
2 Posts
These days customers don’t have to go to stores, they have to want to go stores
Lee Peterson, WD partnersI believe that this quote summarizes perfectly why it is important to make store redesign decisions more data-driven, to improve user experience. If you are interested in learning more on how in-store analytics works you can check my complete talk, which is a great introduction to this topic. Sign up to receive updates about new posts!
