This article will help your create a report in Adobe Analytics (Omniture), showing which website elements have a higher CTR, but will also allow you to identify lower CTR elements which might not even be “visible” to the user because of their position in the page.
I've worked in tech for over 15 years, mostly on digital analytics and automation for large enterprises. My work usually lives at the intersection of business problems and technical implementation — cloud architecture, data engineering, analytics consulting, and the project management that holds it all together. Over the years I've shipped a fair number of complex projects, the kind that take a quarter of patient work before anyone sees the result.
I lead a team of analytics developers, and most of what I've learned about leadership is that it's mostly listening, removing obstacles, and being honest when something isn't working. I like mentoring, I like watching people grow into harder problems, and I'm usually the one trying to turn a tangle of technical detail into something a non-technical stakeholder can actually act on.
