How to measure website speed (Part 1: Google analytics)

A quality website should always keep track of the its loading time. A slow loading landing page not only impacts your conversion rate, but can also impact AdWords landing page quality and ranking in Google search. To improve the performance of your site, you first have to diagnose and measure the speed of it. After measuring your site’s speed, it is critical to take the necessary actions to improve it, which can be a challenging task. This article presents some of the tools you can use to measure your website’s speed and also keep track of its performance. Google Analytics The new version...