Instead of using an ugly custom link that points the visitors to your iTunes application now you can use a new proprietary meta tag from Apple that displays a smart app banner on the top of the page. The meta tag triggers a uniform advertisement for a vendor’s iOS app within mobile Safari. Smart App Banners vastly improve users’ browsing experience compared to other promotional methods. As banners are implemented in iOS 6, they will provide a consistent look and feel across the web that users will come to recognize. Users will trust that tapping the banner will take them to...