CI/CD of online experiences using digital analytics

CI/CD of online experiences using digital analytics – Digital Analytics Meetup session

As part of the 17th digital analytics meetup, which I’m hosting in Thessaloniki, I held a talk on how to use common digital analytics tools to optimize the online experience of visitors. I wanted to show ways a digital analyst can utilize commonly used tools/services in smart ways, which go beyond what is advertised by the vendors. A mature, professional website starts its development cycle several months before its publication, but many may do not know that its development is completed shortly before it is replaced by its replacement (usually several years later). During its “life” there are constantly technical...


Protect website with password

You may want to restrict the development site from search engine or from direct access. One of the popular way of doing so is to use Apache2 Basic Authentication. Here we will be discussing on how to password protect your development site using Apache2 Basic Authentication which makes a use of .htaccess & .htpasswd files. Steps: 1. Create & upload .htaccess file to the root of your dev site with the following content: AuthName "Authorisation Required" AuthUserFile "/path/to/.htpasswd" AuthType Basic require valid-user ErrorDocument 401 "Authorisation Required" Notes: If .htaccess file already exists then you can add the above code on the...

SEO improvements

SEO improvements Checklist

This article presents all the SEO improvements that a site should have in order to appear high in the search results. The SEO improvements checklist below will help you offer your sites the attention you wish. On-site SEO improvements Checklist These SEO techniques can influence the entire website. Accessibility Page access: If a search engine can’t reach a page, it’s impossible to have it indexed. Make sure that the robots.txt file or robots meta tag isn’t accidentally blocking important pages. Block inappropriate pages: On the other hand: some pages should not be indexed, for example incomplete pages or confidential pages....

Smart app banner for IOS

Smart App Banner for your website to promote your iTunes app

Instead of using an ugly custom link that points the visitors to your iTunes application now you can use a new proprietary meta tag from Apple that displays a smart app banner on the top of the page. The meta tag triggers a uniform advertisement for a vendor’s iOS app within mobile Safari. Smart App Banners vastly improve users’ browsing experience compared to other promotional methods. As banners are implemented in iOS 6, they will provide a consistent look and feel across the web that users will come to recognize. Users will trust that tapping the banner will take them to...

Cufon - Fonts for the people

Cufon text does not appear in Internet Explorer

In case you encounter any problems with your site's cufonized fonts try to update you rendering engine to the latest version. On October 24 they released released version 1.09i, which is the same as 1.09 but IE9-compatible. Keep in mind that you do not need to convert your font generated files again, just replace your old cufon-yui.js with a new one and you're good to go.