Why invest in analytics? Gartner predicts that by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. If this proves to be true, you’ll definitely need to invest in Analytics to make sure you get some type of feedback of how your visitors are interacting with your brand. How else will you create a memorable experience that will make your customers come back to your website? Sign up to receive updates about new posts!