If you have reached a state where the analytics business stakeholders have clearly defined KPIs, spend time discussing website optimization goals and the data collection setup is working consistently, then definitely A/B testing is the next step.
Passionate G(r)eek with experience in digital analytics projects and website implementation. Fan of clear and effective processes, automation of tasks and problem-solving technical hacks. Hands-on experience with projects ranging from small to enterprise-level companies, starting from the communication with the customers and ending with the transformation of business requirements to the final deliverable.
