In-store analytics – Talk at Digital Analytics Meetup, Thessaloniki
Retail is going through some hard times over the past couple of years. This means that there’s need for change. Data-driven decisions have helped online stores in the past and have evolved eCommerce into an extremely profitable channel for sales. Can a similar approach help also offline stores? We examine the current market status, and options available for data measurement and analysis, when monitoring an offline store or shopping center. You’ll notice that there are a lot of similarities between web analytics and in-store analytics and we can use our experience from the web to improve the customer’s experience in brick & mortar stores.
This talk was part of the 1st Digital Analytics Meetup I organized in Thessaloniki. If you are interested in attending any of our future meetups you can join here
A big thank you to Gary Angel and his awesome material from Digital mortar. Walkbase has a lot of great guides you can use, if you are interested in diving into more details on this topic.
You can follow the link below to see more details and other interesting presentations from this digital analytics meetup:
