In-store analytics – Talk at Digital Analytics Meetup, Thessaloniki

Retail is going through some hard times over the past couple of years. This means that there’s need for change. Data-driven decisions have helped online stores in the past and have evolved eCommerce into an extremely profitable channel for sales. Can a similar approach help also offline stores? We examine the current market status, and options available for data measurement and analysis, when monitoring an offline store or shopping center. You’ll notice that there are a lot of similarities between web analytics and in-store analytics and we can use our experience from the web to improve the customer’s experience in...

GTM: Flexibility and strength for your website – Talk at TechSaloniki 2017 (Greek)

Last weekend I held a talk at TechSaloniki 2017 about GTM. My goal was to introduce GTM to professionals with no previous experience with a Tag Management Systems (TMS) and show them the reasons why someone working  with web analytics should be using it. I also demonstrated several advanced use cases where a Tag Management System like Google Tag Manager can come handy: Removing PII data from your collected traffic data Combining different data sources online Tracking adblocker usage Injecting SEO improvements Enriching data during data collection Formatting and converting data I wanted to make sure that everyone understood the power a...

A Web Full of Data – Talk at TEDx UniversityOfIoannina 2017 (Tzamtzis, Gkesoulis)

Last week on Saturday (May 6th) I had the chance to talk, with my colleague Dimitris Gkesoulis, about what we love the most (digital analytics) at TEDx UniversityOfIoannina 2017. It was a great chance for us to present to a crowd, that is not relevant with analytics, how we imagine the future of digital analytics, how we think they can improve our every day life and also educate them on the web tracking technologies and the risks. The complete talk and the rest of the talks of the conference are also available online: You can download our full presentation here...