GTM: Flexibility and strength for your website – Talk at TechSaloniki 2017 (Greek)

Last weekend I held a talk at TechSaloniki 2017 about GTM. My goal was to introduce GTM to professionals with no previous experience with a Tag Management Systems (TMS) and show them the reasons why someone working  with web analytics should be using it.

I also demonstrated several advanced use cases where a Tag Management System like Google Tag Manager can come handy:

  1. Removing PII data from your collected traffic data
  2. Combining different data sources online
  3. Tracking adblocker usage
  4. Injecting SEO improvements
  5. Enriching data during data collection
  6. Formatting and converting data

I wanted to make sure that everyone understood the power a TMS administrator has on a website and the help it can offer even beside marketing tag deployment. If you know Greek you can view my complete presentation below. The presentation also includes examples on all the use cases demonstrated and a short presentation of the company I am working for (baresquare).

You can use the links below to access the complete content of the presentation:

For users with no previous experience with GTM, you can also checkout my article for GTM beginners.

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