Tag: google tag manager

2 Posts

GTM: Flexibility and strength for your website – Talk at TechSaloniki 2017 (Greek)

16 May 2017 Tag management Web analytics 1973

Last weekend I held a talk at TechSaloniki 2017 about GTM. My goal was to introduce GTM to professionals with no previous experience with a Tag Management Systems (TMS) and show them the reasons why someone working  with web analytics should be using it. I also demonstrated several advanced use cases where a Tag Management System like Google Tag Manager can come handy: Removing PII data from your collected traffic data Combining different data sources online Tracking adblocker usage Injecting SEO improvements Enriching data during data collection Formatting and converting data I wanted to make sure that everyone understood the power a...

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Introduction to Advanced analytics (part 1)

13 Feb 2017 Web analytics 1768

This is a a series of articles which is supposed to help a beginner, setup advanced tracking tools that will help him gather more information about the way visitors are interacting with a website. We are going to focus mostly on Google tools, because they are free, easily accessible for everyone and reliable. When using free tools you need to keep in mind that there will be a few limitations, especially when working with websites with a lot of traffic, but this shouldn’t be an issue for most beginner users. The first part of this series is describing steps needed to make your website...

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