GTM: Flexibility and strength for your website – Talk at TechSaloniki 2017 (Greek)

Last weekend I held a talk at TechSaloniki 2017 about GTM. My goal was to introduce GTM to professionals with no previous experience with a Tag Management Systems (TMS) and show them the reasons why someone working  with web analytics should be using it. I also demonstrated several advanced use cases where a Tag Management System like Google Tag Manager can come handy: Removing PII data from your collected traffic data Combining different data sources online Tracking adblocker usage Injecting SEO improvements Enriching data during data collection Formatting and converting data I wanted to make sure that everyone understood the power a...

Tag management systems will *not make your site faster

*unless you educate your marketing team and help them understand the impact of website trackers on the page load speed. Are you are working with analytics and online marketing for at least a couple of years? Then you’ve probably felt like you are lying to all your customers every time you say that a Tag Management System will make their website faster. A TMS will help reduce the perceived** page load time of the website, by allowing you to asynchronously load all your tracking pixels and prevent them from blocking the actual content of the page. It will also make...