Category: Tag management

5 Posts

GTM Mastery: ChatGPT’s Top Tips for Speeding Up Your Workflow!

10 Oct 2023 Coding Tag management Web analytics 403

If you’re tired of grappling with Google Tag Manager (GTM) and longing for expert advice to make your work more efficient, you’re in the right place. In this article, we’re unleashing ChatGPT’s top five tips to supercharge your GTM workflow. You won’t want to miss these game-changing hacks, from automating repetitive tasks to getting insights that will make your analytics sing. Rewrite incompatible source code GTM only supports source code compatible with ES5. For instance, you cannot register variables using const or let. But if you have an ES6 source code snippet you want to use in GTM just ask...

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HTTP status codes

27 Jul 2017 Coding Digital analytics Tag management 3080

If you are working with analytics you have to know what each HTTP status code means. Every piece of information travelling through the webs is also carrying a status code with it every time it travels. HTTP status codes are standard response codes given by web site servers on the Internet. The codes help identify the cause of the problem when a web page or other resource does not load properly. Every status code consists of 3 digits and belongs to one of 5 main groups. The first digit of the status code indicates the general type of response (the main group of the status...

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GTM: Flexibility and strength for your website – Talk at TechSaloniki 2017 (Greek)

16 May 2017 Tag management Web analytics 1972

Last weekend I held a talk at TechSaloniki 2017 about GTM. My goal was to introduce GTM to professionals with no previous experience with a Tag Management Systems (TMS) and show them the reasons why someone working  with web analytics should be using it. I also demonstrated several advanced use cases where a Tag Management System like Google Tag Manager can come handy: Removing PII data from your collected traffic data Combining different data sources online Tracking adblocker usage Injecting SEO improvements Enriching data during data collection Formatting and converting data I wanted to make sure that everyone understood the power a...

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Tag management systems will *not make your site faster

29 Mar 2017 Tag management 2423

*unless you educate your marketing team and help them understand the impact of website trackers on the page load speed. Are you are working with analytics and online marketing for at least a couple of years? Then you’ve probably felt like you are lying to all your customers every time you say that a Tag Management System will make their website faster. A TMS will help reduce the perceived** page load time of the website, by allowing you to asynchronously load all your tracking pixels and prevent them from blocking the actual content of the page. It will also make...

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