Every mature organization with a digital presence needs to have the right people to be able to support certain tasks with the appropriate analytics roles and complete digital transformation projects successfully. These projects are an absolute necessity if they want to have a data-driven culture in the organization. But which are the roles needed? Analytics is getting more complicated each day, especially in the past few years with the wider adoption of machine learning and artificial intelligence techniques. Talent is hard to find and skills are harder to group under specific job roles/titles. It is important for every organization to...

These days everyone is talking about GDPR. The sure thing is it brings a lot of changes, for every organization processing personal data. It will also have a tremendous impact on web analytics. The market is still evolving. It’s still not clear which steps a web analytics data controller and / or data processor will need to take, to ensure compliance with the new regulation and still gather meaningful data. Web analytics GDPR compliance, needs changes both from the organization’s staff and also from every service used by the organization and  acting as a data processor. In my last article...

Data analysts and data scientists are the most popular jobs for the past couple of years, but how do they spend their time? How much of their time is actually spent on crunching numbers and looking for useful business insights? Most of the times data is really dirty and the burden of sanitizing a data-set usually falls on the one who is going to analyse it, the data analyst. The digital analytics association and TMM completed a research and published the results, showing that data housekeeping, rather than analysis, is consuming analysts’ time, and in particular, data-driven organizations are facing...