Introduction to Advanced analytics (part 1)

This is a a series of articles which is supposed to help a beginner, setup advanced tracking tools that will help him gather more information about the way visitors are interacting with a website. We are going to focus mostly on Google tools, because they are free, easily accessible for everyone and reliable. When using free tools you need to keep in mind that there will be a few limitations, especially when working with websites with a lot of traffic, but this shouldn’t be an issue for most beginner users. The first part of this series is describing steps needed to make your website...

Reasons to invest in Analytics

Gartner predicts that by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. If this proves to be true, you’ll definitely need to invest in Analytics to make sure you get some type of feedback of how your visitors are interacting with your brand. How else will you create a memorable experience that will make your customers come back to your website?    

How to measure website speed (Part 1: Google analytics)

A quality website should always keep track of the its loading time. A slow loading landing page not only impacts your conversion rate, but can also impact AdWords landing page quality and ranking in Google search. To improve the performance of your site, you first have to diagnose and measure the speed of it. After measuring your site’s speed, it is critical to take the necessary actions to improve it, which can be a challenging task. This article presents some of the tools you can use to measure your website’s speed and also keep track of its performance. Google Analytics The new version...

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New Google Analytics interface (Version 5) is out

Yesterday at the Google Analytics User Conference in San Fransisco they shared a look at the new version of Google Analytics, which is still in beta version. The new version will gradually roll out to everyone. The new version of the Google analytics interface tries to make it easier to get the data you want and to enhance the Google Analytics platform functionality. For example, you can now view multiple advanced segments without needing to also use All Visits. Some of the other most requested features like multiple dashboards in the new version as well. In addition to that custom...