Web tracking project planning – Digital analytics meetup, Thessaloniki

This week I was presenting on our local digital analytics meetup, in Thessaloniki. My talk was focused on how someone can start web tracking on a corporate or even a smaller website using web analytics platforms. It’s an introductory talk which focuses mainly on the processes someone must follow to ensure high quality results and satisfy both business/marketing teams and the development team, which will be part of the project. I have followed the process described in the slide more than once, when implementing analytics and marketing tools on large multilingual corporate websites and I can guarantee that it’s totally...

15 must read web analytics blogs

Trying to improve your web analytics skills? Just start following all or at least a couple of the following blogs and you'll become analytics hero in no time. I've gathered in this article all the blogs that helped me evolve to a digital analytics expert.

How will GDPR affect your web analytics

After going through several white papers, discussions and online articles I will try to cover the most important changes for online analytics which will come with EU’s new data protection rule (GDPR). This is an upgrade to EU’s ePrivacy data law (aka ICO cookie law) that will come into effect on May 25th 2018. Most of digital analytics vendors have already started presenting solutions that you could use to be compliant with this new regulation, but it’s sure that as we get closer to spring 2018  a lot of things will change on how websites operate. What is GDPR? GDPR...

PHP functions for WordPress

Below you can find a list of source code snippets for very useful PHP functions for wordpress. You can use each one of the following parts of source code in your functions.php file: How to Increase or Decrease WordPress JPEG Image Compression WordPress does automatically compress JPEG images at 90% quality. In this article, we will show you how to increase or decrease WordPress JPEG image compression. All you need to do is paste the following code in your theme’s functions.php file or your site-specific plugin. Setting it to 100 would mean that WordPress would compress the image at its...

How to measure website speed (Part 1: Google analytics)

A quality website should always keep track of the its loading time. A slow loading landing page not only impacts your conversion rate, but can also impact AdWords landing page quality and ranking in Google search. To improve the performance of your site, you first have to diagnose and measure the speed of it. After measuring your site’s speed, it is critical to take the necessary actions to improve it, which can be a challenging task. This article presents some of the tools you can use to measure your website’s speed and also keep track of its performance. Google Analytics The new version...

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New Google Analytics interface (Version 5) is out

Yesterday at the Google Analytics User Conference in San Fransisco they shared a look at the new version of Google Analytics, which is still in beta version. The new version will gradually roll out to everyone. The new version of the Google analytics interface tries to make it easier to get the data you want and to enhance the Google Analytics platform functionality. For example, you can now view multiple advanced segments without needing to also use All Visits. Some of the other most requested features like multiple dashboards in the new version as well. In addition to that custom...