GA4 and ChatGPT tricks for power users

GA4 and ChatGPT tricks for power users

Are you tired of sifting through mountains of data, drowning in analytics, and feeling like you’re always one step behind your digital marketing goals? Welcome to the era of GA4 Mastery, where the power of Google Analytics 4 (GA4) meets the limitless potential of ChatGPT. In this blog, we’re about to unlock the secrets that will forever change how you navigate the complex world of web analytics. Whether you’re a seasoned data wizard or just dipping your toes into the data-driven universe, these top five tips are your golden ticket to turbocharging your workflow, driving better insights, and achieving digital...

GCP Data engineer - How to logo

Preparing for the Google Cloud Professional Data Engineer certification

What is the Google Cloud Data Engineer certification? According to Google, a Google Cloud Certified – Professional Data Engineer enables data-driven decision making by collecting, transforming, and visualizing data. The Data Engineer designs, builds, maintains, and troubleshoots data processing systems with a particular emphasis on the security, reliability, fault-tolerance, scalability, fidelity, and efficiency of such systems. The Data Engineer also analyzes data to gain insight into business outcomes, builds statistical models to support decision-making, and creates machine learning models to automate and simplify key business processes. A Google Cloud Certified – Professional Data Engineer has demonstrated in Google’s assessment their ability...

Fixing Google analytics notifications

Fixing GA notifications: Duplicate Campaign Parameters

When using Google analytics you probably have seen a bell icon on the top right corner with a number inside a bubble. This is a list of notifications generated by Google’s machine learning algorithms. Clicking this bubble  will show you a list of potential issues, affecting your data collection and reports. If you are running a lot of online campaigns you’ve definitely seen this warning: Duplicate Campaign Parameters. Why do you see “Duplicate campaign parameters” notifications? This notification appears when Google detects multiple campaign parameters (utm_source, utm_term etc.) using exactly the same value but different case. Since Google Analytics is case...