For those who had enough of GDPR tutorials and feel they have reached a good level of compliance, it's time to enjoy the fun part now. I've listed under this post the funniest material I could find online, inspired by GDPR.
Panagiotis Tzamtzis - Digital analytics consultant & Web developer
Digital analytics podcasts are great, when you get too tired to stare at your PC’s screen. When I am in this mood and can’t go through all of the great articles around digital analytics in this list, I try to stay up-to-date by listening to podcasts. This list contains digital analytics podcast shows, with frequent episodes that are really worth your time. I am sure that after listening a couple of episodes, you’ll feel your mood and creativity rising again. Let me know in the comments if you think I missed any digital analytics podcasts you found useful. Digital Analytics Power...
These days everyone is talking about GDPR. The sure thing is it brings a lot of changes, for every organization processing personal data. It will also have a tremendous impact on web analytics. The market is still evolving. It’s still not clear which steps a web analytics data controller and / or data processor will need to take, to ensure compliance with the new regulation and still gather meaningful data. Web analytics GDPR compliance, needs changes both from the organization’s staff and also from every service used by the organization and acting as a data processor. In my last article...
Data analysts and data scientists are the most popular jobs for the past couple of years, but how do they spend their time? How much of their time is actually spent on crunching numbers and looking for useful business insights? Most of the times data is really dirty and the burden of sanitizing a data-set usually falls on the one who is going to analyse it, the data analyst. The digital analytics association and TMM completed a research and published the results, showing that data housekeeping, rather than analysis, is consuming analysts’ time, and in particular, data-driven organizations are facing...
Customizing websites to each visitor can completely alter an online experience. For my Greek readers you can take a look at my TedX talk, for more info on the importance of a personalized experience. That’s why digital marketing personalization is a hot topic for the past few years. Personalization these days is not just being able to send an email with the recipients name on top. As a visitor, I want to feel that the website and its administrators know me and everything is customized to my needs, starting from the content and all the communications (e.g. email campaigns, marketing channel...
Dark social gift ideas for 80% of Christmas shoppers
Radium OneIt seems like dark social is still a pretty dark topic. A research from RadiumOne found that 8 out of 10 consumers share information about Christmas gifts via dark social channels, like instant messaging apps and email.
On October 3rd, I held at talk IELKA's 6th conference on "Business & Web Analytics for modern FMCGs". My talk was around combining online and offline data sets to bring more value to your data.
Personally Identifiable Information (PII) data or personal data (e.g. email addresses, social security numbers etc.) is a complete nightmare for web analysts. Every web analytics platform is very clear on this matter, that their systems are not designed to store PII data. Google analytics also states in the service’s terms, that any GA account found storing PII data will be deleted by their administrator. If you end up having your account deleted, the chances of bringing it back online are very slim. Adobe Analytics will also advice its users against storing personal data on their servers. Most marketers don’t need...
This week I was presenting on our local digital analytics meetup, in Thessaloniki. My talk was focused on how someone can start web tracking on a corporate or even a smaller website using web analytics platforms. It’s an introductory talk which focuses mainly on the processes someone must follow to ensure high quality results and satisfy both business/marketing teams and the development team, which will be part of the project. I have followed the process described in the slide more than once, when implementing analytics and marketing tools on large multilingual corporate websites and I can guarantee that it’s totally...
Trying to improve your web analytics skills? Just start following all or at least a couple of the following blogs and you'll become analytics hero in no time. I've gathered in this article all the blogs that helped me evolve to a digital analytics expert.
