Web tracking project planning – Digital analytics meetup, Thessaloniki

This week I was presenting on our local digital analytics meetup, in Thessaloniki. My talk was focused on how someone can start web tracking on a corporate or even a smaller website using web analytics platforms. It’s an introductory talk which focuses mainly on the processes someone must follow to ensure high quality results and satisfy both business/marketing teams and the development team, which will be part of the project. I have followed the process described in the slide more than once, when implementing analytics and marketing tools on large multilingual corporate websites and I can guarantee that it’s totally...

15 must read web analytics blogs

Trying to improve your web analytics skills? Just start following all or at least a couple of the following blogs and you'll become analytics hero in no time. I've gathered in this article all the blogs that helped me evolve to a digital analytics expert.

How will GDPR affect your web analytics

After going through several white papers, discussions and online articles I will try to cover the most important changes for online analytics which will come with EU’s new data protection rule (GDPR). This is an upgrade to EU’s ePrivacy data law (aka ICO cookie law) that will come into effect on May 25th 2018. Most of digital analytics vendors have already started presenting solutions that you could use to be compliant with this new regulation, but it’s sure that as we get closer to spring 2018  a lot of things will change on how websites operate. What is GDPR? GDPR...

HTTP status codes

If you are working with analytics you have to know what each HTTP status code means. Every piece of information travelling through the webs is also carrying a status code with it every time it travels. HTTP status codes are standard response codes given by web site servers on the Internet. The codes help identify the cause of the problem when a web page or other resource does not load properly. Every status code consists of 3 digits and belongs to one of 5 main groups. The first digit of the status code indicates the general type of response (the main group of the status...

Tag management systems will *not make your site faster

*unless you educate your marketing team and help them understand the impact of website trackers on the page load speed. Are you are working with analytics and online marketing for at least a couple of years? Then you’ve probably felt like you are lying to all your customers every time you say that a Tag Management System will make their website faster. A TMS will help reduce the perceived** page load time of the website, by allowing you to asynchronously load all your tracking pixels and prevent them from blocking the actual content of the page. It will also make...

Introduction to Advanced analytics (part 1)

This is a a series of articles which is supposed to help a beginner, setup advanced tracking tools that will help him gather more information about the way visitors are interacting with a website. We are going to focus mostly on Google tools, because they are free, easily accessible for everyone and reliable. When using free tools you need to keep in mind that there will be a few limitations, especially when working with websites with a lot of traffic, but this shouldn’t be an issue for most beginner users. The first part of this series is describing steps needed to make your website...

Reasons to invest in Analytics

Gartner predicts that by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. If this proves to be true, you’ll definitely need to invest in Analytics to make sure you get some type of feedback of how your visitors are interacting with your brand. How else will you create a memorable experience that will make your customers come back to your website?     Sign up to receive updates about new posts!