Panagiotis Tzamtzis - Digital analytics consultant & Web developer

Scalable website audit for analysts using the cloud

Scalable website audit for analysts using the cloud – Dev fest Hellas 2020

03 Oct 2020 Digital analytics Web analytics 2842

Enterprise websites split across many regions and locales are huge, but every page matters. Keeping track of the website’s quality, across all pages and on different devices, is a complicated and time-consuming process. It requires the constant evaluation of page performance, web analytics implementation accuracy, accessibility, and SEO audits.Baresquare developed an automated solution to keep track of website changes and website quality. This is a scalable solution built on GCP, with cost and resources customized to the website’s size. The solution utilizes a customized version of Lighthouse SDK and a BigQuery database for keeping track of results. Analyzing results is...

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50 things I believe about data

05 May 2020 Digital analytics 2776

A new trend is rising in the analytics and web marketing community! Lists of 50 things you believe about your industry. This list was created based on my experience working in digital analytics projects since 2008 and from numerous conversations I had while organizing the Digital analytics meetup, Thessaloniki since 2017.

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Fighting pandemics using big data

23 Mar 2020 Interview 1855

I was very pleased to exchange and share some thoughts with Sotiris Kyriakidis from the Greek news agency “Praktoreio” on how big data can help the current battle against the Coronavirus (Covid-19). It’s the first pandemic (at least in my lifetime), where data scientists or just a data enthusiast can play an important part in how governments handle the Coronavirus crisis. I would be glad to hear your thoughts. (Unfortunately the interview is only available in Greek) Τα «big data» ως τεχνολογικό όπλο για την αντιμετώπιση ασθενειών Εμβόλια, φάρμακα, θεραπείες, έρευνα είναι μερικές μόνο από τις ανθρώπινες δραστηριότητες στον τομέα...

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Web analytics & Privacy

05 Jan 2020 Digital analytics Web analytics 2051

Over the past couple of years, we’ve seen a lot of changes in web analytics and privacy. We saw the release of GDPR and CCPA, the rise of ad-blockers (both in mobile and desktop devices), several releases of Safari’s ITP, Mozilla’s ETP and announcements from Google on similar browser changes in the beginning of 2020. One thing is for sure, the way web analytics was working before is evolving. It does not look like the wild west anymore and there are several rules someone needs to keep in mind when setting up the tracking for a website/mobile app. It’s very...

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Firefly III – Setup on Synology (Docker)

04 Jan 2020 How to 13395

Firefly III is a (self-hosted) manager for your personal finances. It can help you keep track of your expenses and income, so you can spend less and save more. Firefly III supports the use of budgets, categories and tags. It can import data from external sources and it has many neat financial reports available. Here are some screenshots. If you are using a Synology NAS you can easily use a Docker container to install Firefly, following the instruction below. The original docker installation instructions from Firefly’s website are available here. Docker installation on Synology (DSM 6.2) We are going to...

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CI/CD of online experiences using digital analytics

CI/CD of online experiences using digital analytics – Digital Analytics Meetup session

08 Aug 2019 Digital analytics Web analytics Web Design 2027

As part of the 17th digital analytics meetup, which I’m hosting in Thessaloniki, I held a talk on how to use common digital analytics tools to optimize the online experience of visitors. I wanted to show ways a digital analyst can utilize commonly used tools/services in smart ways, which go beyond what is advertised by the vendors. A mature, professional website starts its development cycle several months before its publication, but many may do not know that its development is completed shortly before it is replaced by its replacement (usually several years later). During its “life” there are constantly technical...

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Panagiotis Tzamtzis - Fabrika

Digital Analytics: Dating … data for MariasNext @Fabrikaid.gr

05 Jun 2019 Digital analytics Interview Web analytics 2566

Recently I was interviewed by Maria Pantelidou, who is hosting an interesting series of interviews from talented professionals in Thessaloniki, Greece. I was really honored to be among the rest of the great people who already appear in her previous interviews. She gave me the chance to take some time and think about all the decisions and lucky turns in my life that helped me end up where I am. We discussed about the company (baresquare) I am working for the past 11 years, my career in digital analytics and the community for digital analysts I started in my town...

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